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The UK-based, MENA focused, startup BASMA.com closed $3M in its Series A round of funding led by MEVP with the participation of SOSF, IM capital and returning investors iSME, Cedar Mundi Ventures and IFA capital.
Being the first of its kind in MENA, BASMA.com broke the barriers of traditional orthodontics by reshaping the patient experience. The startup has embraced a fully digital nature and took the process of orthodontic treatment to a new level. Pairing its network of partner clinics with state-of-the-art 3D technology, BASMA.com is on a mission to make customers’ experience more affordable and accessible.
Boosted by these new resources, BASMA.com will focus on hiring new talent and expanding its geographic reach across the Middle East. The startup also plans on growing its network of partner dental clinics across KSA, UAE, and the region, to reach more cities and countries in the GCC.
“With the social changes happening across MENA, we believe that the future of dental care is linking patients with doctors digitally. We have been following Dr Cherif and his team for a while and are very excited about the progress made in serving clients across MENA using an end-to-end digital experience” remarked Riyad Abou Jaoudeh, Junior Partner at MEVP.
“We believe in a full digital dental workflow and are equipping our network of clinics with all the digital tools necessary to offer accurate and effective treatments. At a click of a button our users are directly connected to their dentists and orthodontists. Our advantage and main strength is that we make all of the treatment planning in-house, we listen and take the feedback of the patients, transmit it to our network partner clinics and constantly improve our offering,” elaborates Dr. Cherif Massoud, CEO and co-founder of BASMA.com.
Prior to its Series A, BASMA.com raised $1.4M in total from angels and venture capital funds in 2020.
Founded by orthodontist Dr. Cherif Massoud and his team, www.basma.com is a doctor-directed digital healthcare platform with a mission of making customers' experience in dental care more affordable and accessible. It is the first company of its kind in the MENA region to facilitate remote orthodontic treatment through its licensed partners. Dr. Massoud and his team have been treating patients with invisible aligners for over 10 years.
MEVP is a Middle East-focused venture capital firm that invests in the early and growth stages of innovative technology companies run by talented entrepreneurs in the Middle East region with a focus on the GCC and Levant countries. With a team of 20 VC professionals across offices in Dubai, Beirut, Cairo, Bahrain, Riyadh and Abu Dhabi, MEVP manages 4 regional funds and is the most established VC firm in the region, with a clear cross border investment appetite. Visit www.mevp.com for more information.
Dr. Cherif Massoud
Riyad Abou Jaoudeh